Valentines Day Spending 2025. With 2025 just around the corner, it’s the perfect time to start thinking about how to stay organised and inspired for the year ahead. Americans are projected to spend $14.2 billion this valentine’s day amid heightened consumer confidence.
Nrf has surveyed consumers about how they plan to celebrate valentine’s day annually for over a decade. Around a third of consumers are single, and a sizable 47% of consumers do not plan to celebrate valentine’s day in 2025—yet.
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